strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Sonya Hanna on Strategic Place Brand Management
Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.
David Gertner, Pace University, on Strategic Place Marketing
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Leaders in Place Brand Strategy – CityNationPlace Awards 2015
Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
How to Develop a City Brand Strategy – Example Mississauga in Canada
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Jeremy Hildreth, the Indiana Jones of Branding
Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.