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How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8

How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.

2021 Place Branding Trends and Priorities – Podcast Episode Five

What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.

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