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Podcast

Podcast

How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8

Florian Kaefer -
How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.
New Zealand

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian Kaefer -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Podcast

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Florian Kaefer -
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Podcast

2021 Place Branding Trends and Priorities – Podcast Episode Five

TPBO -
What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
Expert Advice

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

TPBO -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
How-To Guides

How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three

TPBO -
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer - this time in conversation with Malcolm Allan of Bloom Consulting.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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