Destination Reports

Destination reports: discover how destinations around the world are reimagining themselves, how they work to strengthen their appeal and sustainability and how, through smart strategies and entrepreneurial spirit, they strive to progress and prosper.

Slovenia report on smart destination branding and sustainable tourismSlovenia

Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. A special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.

In partnership with the Sustainability Leaders Project and the Slovenian Tourist Board

Lucía Pinto interviewChile

Chile is among the best places in the world for astronomy and for exploring the night sky. Astrotourism is a key opportunity for the country in 2019 and likely to get considerable attention due to the total solar eclipse in July. Join us as we visit Chile’s Coquimbo region to find out how bright the country’s stars as destination for astrotourism.

In partnership with Imagen de Chile


Algarve, Portugal’s most popular destination and southernmost region, finds itself at a crossroads in its regional tourism development. Its coastal regions are threatened by overcrowding in the popular summer months, while in rural areas, villages are slowly dying. Tourism brings many (mostly poorly paid) jobs, which causes worker shortages in other sectors. And with economic performance strongly affected by the seasonality of tourism, the Algarve as destination faces significant challenges.

In our Algarve destination report we take a close look at its tourism development opportunities and challenges.

Barcelona sustainable destination strategyBarcelona

Barcelona, the Catalan capital and second largest city in Spain, does not need much of an introduction. Hugely popular as a tourist destination, Barcelona has been in the global spotlight also as an example of destination overcrowding. In our Barcelona Sustainable Destination Report, find out how the city’s tourism leaders and managers are addressing the issue and establishing Barcelona as a point of reference in sustainable destination development and management.

In partnership with the Sustainability Leaders Project and Barcelona Turisme