Place Brand Leaders Yearbook 2024

The Place Brand Leaders Yearbook shines a spotlight on those who are shaping the world of place branding, showcasing best practices, and providing invaluable knowledge to place brand leaders and enthusiasts. Join us on a journey through the heart of place branding, where destinations become vibrant brands, and communities thrive through the power of identity and reputation.

“The Place Brand Observer has established itself as the definitive resource showcasing leadership in place branding worldwide. The Yearbook further solidifies this, providing a new invaluable resource of the world’s most innovative strategies that will hopefully inspire more destinations to use tourism as a means to generate net positive, local benefits.”

Brian T. Mullis
Former Director Guyana Tourism Authority