Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
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Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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Snapshot of Nigeria country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
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Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa’s place branding challenges and opportunities.
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