Interview with Thebe Ikalafeng on the Branding and Reputation of Africa
Intriguing interview with Brand Africa ‘guru’ Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
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Africa
Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.
Tackling Urban Development Challenges – The Metro Matrix Method
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
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Interview with Joao Freire on Place Branding Practices in Portugal and the Middle East
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
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Interview with Tom Buncle of Yellow Railroad on How to Succeed in Destination Branding
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
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