Africa
Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.
Sara Seif Ibrahim
Meet Sara Seif Ibrahim, researcher and consultant specialising in cultural place branding across the Arab and Mediterranean regions.
Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
Ghana – Country Performance, Brand Strength and Reputation
Explore what global rankings say about Ghana: its economic performance, country brand strength, soft power and reputation among investors, talent, visitors.
South Africa
Discover South Africa's investment opportunities, brand reputation and why it stands out as a destination for business, tourism, and living.