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Africa

Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.

City Profiles

Addis Ababa – Sustainability Performance, City Brand Strength, and Reputation

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Snapshot of global rankings on Addis Ababa’s sustainability performance, attractiveness for investors and talent, its city brand strength, and reputation.
Interviews

Pumela Salela: Changing Brand Africa

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Pumela Salela is on a mission to brand Africa one country at a time. Discover her inspiring journey and connect with her as a speaker and advisor.

Sithembile Ntombela: Brand South Africa

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Get to know Sithembile Ntombela of Brand South Africa: her work, achievements, passion and specialties as a speaker and facilitator.
Interviews

Salma Ghanem on District Identity and Place Branding in the Arab World

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Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.
City Profiles

Nairobi Sustainability Performance, City Brand Strength and Reputation

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Nairobi's economic performance, brand strength and reputation according to international rankings and indices measuring city attractiveness and appeal to potential visitors, talent and investors.
City Profiles

Cape Town: City Performance, Brand Strength and Reputation

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Explore Cape Town's city performance, urban sustainability, brand strength and reputation, according to leading rankings and indices.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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