Nairobi City Performance, Brand Strength and Reputation

Nairobi, "the safari capital of Africa": The short distance between business and biodiversity enhances the city’s unique selling proposition, as the Nairobi National Park sits just 10km from the city center. How will the increased efforts in Kenya’s tourism branding impact sustainability and environmental management, innovative measures, livability and expat interest, and the economic performance of Nairobi?

Let’s take a closer look at: 

  • Nairobi's urban sustainability and environmental management
  • Nairobi as innovation hub
  • Livability of Nairobi: local life and expat interest
  • Economic performance of Nairobi

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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