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Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.

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Brexit And Its Implications: View From India

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Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
Interviews

Sonya Hanna on Strategic Place Brand Management

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Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.
Interviews

Albert Salman on Green Destinations and Sustainable Tourism Leadership

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Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Interviews

Todd Mayfield on Branded Wayfinding for Destinations

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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Interviews

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

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Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Research Insights

Research Insight: A Short History of City Branding Research and Practice

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In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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