Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Andy Pike on Place Brands and Regional Development
Andy Pike, Director of the Centre for Urban and Regional Development Studies (CURDS) at Newcastle University in the UK explains how the concept of "Origination" serves as link between local and regional development and place brands.
Brexit And Its Implications: View From India
Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
Sonya Hanna on Strategic Place Brand Management
Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Todd Mayfield on Branded Wayfinding for Destinations
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.