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Country Branding

Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.

Interviews

Constanza Cea on How Chile is Creating Future

TPBO -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Book Reviews

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

Florian Kaefer -
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Podcast

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian Kaefer -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Observations

Brand New Zealand: Reputation Strengths and Positioning Opportunities

TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian Kaefer -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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