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Country Branding

Is America Back Again? Rebuilding Brand America

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

Getting Nation Branding Right Post-Covid – Euronews Debate

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.

How to Use Soft Power and Hard Power in Country Reputation Building

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

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