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Country Branding

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.

How to Use Soft Power and Hard Power in Country Reputation Building

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

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