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Country Branding

Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.

Book Reviews

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

TPBO -
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Expert Advice

How to Use Soft Power and Hard Power in Country Reputation Building

TPBO -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Case Studies

Daniel Valverde on Costa Rica’s Country Branding Strategy

TPBO -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

TPBO -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Book Reviews

The Good Country Equation by Simon Anholt: Why You Should Read This Book

Florian Kaefer -
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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