North America – The Place Brand Observer

Toronto City Guide: Economic Performance, Brand Strength, Reputation

18 June 201918 June 2019 The Editorial Team city, city brand, city image, North America, USA

Toronto: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Toronto’s economic performance, its livability, brand strength and reputation.

City Branding Economic Development Interviews Place Branding Regional Branding

Interview with Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

7 February 20194 March 2019 Florian Kaefer North America, placemaking, premium access, storytelling, USA

Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.

City Branding Economic Development Interviews Place Branding

Interview with Todd Babiak on Meaningful Place Branding Through Storytelling

20 December 201818 December 2018 The Editorial Team Canada, city identity, North America, storytelling

Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Seam Social Labs

Seam Social Labs: New York-based social researchers, strategists, marketers, and analytical minds dedicated to economic sustainability in revitalizing areas.

VMO

VMO company profile: providing marketing consulting services to America’s most innovative commercial real estate owners and developers to create unique brands and creative solutions that enrich lives, buildings, businesses, and communities.

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