North America | The Place Brand Observer

Los Angeles City Performance, Brand Strength and Reputation

21 November 20199 December 2019 The Editorial Team city, city rankings, North America, USA

Los Angeles: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring LA’s economic performance, its sustainability, brand strength and reputation.

City Branding Interviews

Interview with David Ferreira on How Mississauga in Canada Approaches City Branding

26 September 201923 September 2019 The Editorial Team brand building, Canada, city brand professionals, city marketing, North America, urban development

Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

The Burghard Group

The Burghard Group is dedicated to changing the current paradigm of economic development from a focus on job growth to a focus on helping residents more easily achieve their dreams.

Destination Branding Economic Development Interviews

Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

15 August 201923 August 2019 The Editorial Team destination, destination marketing, North America, place brand consultants, premium access, travel and tourism, USA

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

City Branding Economic Development Interviews

Interview with Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

18 July 201915 August 2019 The Editorial Team city, downtown, North America, placemaking, premium access, USA

Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.