North America

Is America Back Again? Rebuilding Brand America

17 February 202125 February 2021 The Editorial Team Country Branding, country brands, country image, Nation Branding, nations, North America, premium access, USA

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

Country Profiles

Mexico Country Performance, Brand Strength and Reputation

9 June 202016 July 2020 The Editorial Team country brands, country image, Mexico, nation brand value, North America, premium access

Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

Expert Advice

Economic Development: Meaning, Strategies and Trends

17 May 202017 July 2020 The Editorial Team Economic Development, North America, place brand theory, Place Branding, urban development, USA

What is economic development? Brief introduction to the fascinating world of economic development – theory, concept, definition and key resources.

City Profiles

Los Angeles City Performance, Brand Strength and Reputation

21 November 201916 July 2020 The Editorial Team city, city rankings, North America, premium access, USA

Los Angeles: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring LA’s economic performance, its sustainability, brand strength and reputation.

Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

26 September 201910 May 2020 The Editorial Team brand building, Canada, city brand professionals, City Branding, city marketing, North America, urban development

Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

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