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North America

North America: Learn about latest place brand research, examples and thoughts on country brands, national image and the reputation of countries in North America – Mexico, Canada and the United States.

brand america 2021
Observations 

Is America Back Again? Rebuilding Brand America

17 February 202125 February 2021 The Editorial Team Country Branding, country brands, country image, Nation Branding, nations, North America, premium access, USA

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

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Country Profiles 

Mexico Country Performance, Brand Strength and Reputation

9 June 202016 July 2020 The Editorial Team country brands, country image, Mexico, nation brand value, North America, premium access

Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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Expert Advice 

Economic Development: Meaning, Strategies and Trends

17 May 202017 July 2020 The Editorial Team Economic Development, North America, place brand theory, Place Branding, urban development, USA

What is economic development? Brief introduction to the fascinating world of economic development – theory, concept, definition and key resources.

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Los Angeles city performance, brand strength and reputation
City Profiles 

Los Angeles City Performance, Brand Strength and Reputation

21 November 201916 July 2020 The Editorial Team city, city rankings, North America, premium access, USA

Los Angeles: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring LA’s economic performance, its sustainability, brand strength and reputation.

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David Ferreira, Mississauga City Marketing and Branding manager
Interviews 

David Ferreira on How Mississauga in Canada Approaches City Branding

26 September 201910 May 2020 The Editorial Team brand building, Canada, city brand professionals, City Branding, city marketing, North America, urban development

Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

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  • Nation Brand Builders: Book Review
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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