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North America

North America: Learn about latest place brand research, examples and thoughts on country brands, national image and the reputation of countries in North America - Mexico, Canada and the United States.

The Burghard Group

TPBO -
The Burghard Group is dedicated to changing the current paradigm of economic development from a focus on job growth to a focus on helping residents more easily achieve their dreams.
Interviews

Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Interviews

Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

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Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
City Profiles

Toronto City Profile: Economic Performance, Brand Strength, Reputation

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Toronto: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Toronto's economic performance, its livability, brand strength and reputation.
Interviews

Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

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Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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