North America | The Place Brand Observer

Interview with Todd Babiak on Meaningful Place Branding Through Storytelling

20 December 201818 December 2018 The Editorial Team Canada, city identity, North America, storytelling

Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Seam Social Labs

Seam Social Labs: New York-based social researchers, strategists, marketers, and analytical minds dedicated to economic sustainability in revitalizing areas.

VMO

VMO company profile: providing marketing consulting services to America’s most innovative commercial real estate owners and developers to create unique brands and creative solutions that enrich lives, buildings, businesses, and communities.

City Guides

Chicago City Guide: Economic Performance, Brand Strength, Reputation

20 August 201818 June 2019 The Editorial Team city brand, city image, livability, North America, premium access, reputation, sustainability, USA

Chicago: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Chicago’s economic performance, its sustainability, brand strength and reputation.

Economic Development Interviews

Interview with Steven Pedigo on City Branding, Economic Development and Urban Sustainability

19 July 201830 July 2018 The Editorial Team city, New York City, North America, placemaking, premium access, sustainability, talent attraction, USA

Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.