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North America

North America: Learn about latest place brand research, examples and thoughts on country brands, national image and the reputation of countries in North America – Mexico, Canada and the United States.

Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.

Trajectory Brand Consultants

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Interviews

Rod Crider on Economic Development in the USA: Then and Now

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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.

Development Counsellors International (DCI)

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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
Observations

Is America Back Again? Rebuilding Brand America

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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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