USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Building Brands: What Really Matters
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Is America Back Again? Rebuilding Brand America
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.