USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
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Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends
Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
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Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream
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Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.