USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US
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Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
Ryan Short on Placemaking and City Branding Practice in the US
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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Rod Crider on Economic Development in the USA: Then and Now
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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Building Brands: What Really Matters
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It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Is America Back Again? Rebuilding Brand America
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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
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Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.