Place Brand Leaders Yearbook 2024

The Place Brand Leaders Yearbook: discover the stories of remarkable locations and the insights of industry experts.

“The Place Brand Observer has established itself as the definitive resource showcasing leadership in place branding worldwide. The Yearbook further solidifies this, providing a new invaluable resource of the world’s most innovative strategies that will hopefully inspire more destinations to use tourism as a means to generate net positive, local benefits.”

Brian T. Mullis, Former Director Guyana Tourism Authority

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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