Most of us know Philip Kotler as the father of modern marketing. His groundbreaking book with Donald Haider and Irving Rein titled Marketing Places (first published 1993), has long been a must read for those in charge of city and destination marketing.
His latest book Confronting Capitalism on the shortcomings of capitalism (and how to overcome them) is well worth a read, especially since it is written by a leading marketing scholar.
In this interview, Philip Kotler – who despite his 83 years doesn’t tire traveling the world – shares his thoughts on place brands and marketing, and looks back on his distinguished career.
- Place marketing: what it is all about;
- Philip Kotler’s view on the marketing of places, and how it changed over the years;
- Which trends cities need to pay attention to;
- How the current, failing capitalist system affects the marketing and development of places;
- If cities and countries should be marketed at all;
- His thoughts on place marketing as academic discipline;
- How he ended up on an Indonesian postage stamp.