Interview: Philip Kotler on Place Marketing and Branding

Most of us know Philip Kotler as the father of modern marketing. His groundbreaking book with Donald Haider and Irving Rein titled Marketing Places (first published 1993), has long been a must read for those in charge of city and destination marketing.

His latest book Confronting Capitalism on the shortcomings of capitalism (and how to overcome them) is well worth a read, especially since it is written by a leading marketing scholar.

In this interview, Philip Kotler – who despite his 83 years doesn’t tire traveling the world – shares his thoughts on place brands and marketing, and looks back on his distinguished career.

Learn about:

  • Place marketing: what it is all about;
  • Philip Kotler’s view on the marketing of places, and how it changed over the years;
  • Which trends cities need to pay attention to;
  • How the current, failing capitalist system affects the marketing and development of places;
  • If cities and countries should be marketed at all;
  • His thoughts on place marketing as academic discipline;
  • How he ended up on an Indonesian postage stamp.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!