Finland
Finland: country brand insights and thoughts on the Finnish nation brand, Finland’s country branding, reputation and positioning as country-of-origin.
Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
Finland – Country Performance, Brand Strength and Reputation
Explore Finland's economic performance, sustainability, country brand strength, soft power and reputation, according to leading rankings and indices.
Helsinki – City Performance, Brand Strength and Reputation
Discover how Helsinki performs in economic competitiveness, sustainability, city brand strength and reputation according to leading rankings.
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.