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Finland

Finland: country brand insights and thoughts on the Finnish nation brand, Finland’s country branding, reputation and positioning as country-of-origin.

Case Studies

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Interviews

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

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Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
City Profiles

Helsinki City Performance, Brand Strength and Reputation

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Helsinki: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Helsinki's economic performance, its sustainability, brand strength and reputation.
Case Studies

Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

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Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

TPBO -
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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