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Melbourne

Melbourne: Learn about latest city brand insights and thoughts on the place branding of Melbourne, its reputation as city to live and study, and its positioning as popular city destination in Australia.

City Profiles

Melbourne City Performance, Brand Strength and Reputation

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Melbourne city performance, brand image and reputation, according to international studies and rankings measuring livability, economic development, sustainability, talent attraction and brand performance.

Hoyne

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Hoyne: experts in corporate/retail branding - and Australia’s leading property marketing agency. Specialized in brand and marketing strategy, naming and brand identity, property branding and marketing.
Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Expert Advice

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

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Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Book Reviews

Book Review: The Place Economy – Placemaking by Andrew Hoyne

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Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
Expert Advice

The Beauty of the Less Significant — City Branding by Other Means

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Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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