Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Editorial Team -
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Interviews

Greg Clark on City Branding and Urban Development

Editorial Team -
Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
Interviews

Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey

Editorial Team -
Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
Interviews

Peter Pirck on City Branding Practices and Trends in Germany

Editorial Team -
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Interviews

Adriana Campelo on Heritage and Co-Creational Place Branding

Editorial Team -
Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Interviews

Carlos Delgado about Equitable Economic Development in U.S. Cities

Editorial Team -
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
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