Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

Editorial Team -
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Interviews

Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

Editorial Team -
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Interviews

Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies

Editorial Team -
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Interviews

Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era

Editorial Team -
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Interviews

How Incredible India and the Reputation of London Led Me to PhD in Place Branding

Editorial Team -
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
Interviews

Lauren Millier on Economic Development and Urban Planning

Editorial Team -
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
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