Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

Editorial Team -
Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
Interviews

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

Editorial Team -
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Interviews

James Pamment on Strategic Communication and Public Diplomacy

Editorial Team -
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Interviews

Conrad Bird on the GREAT Britain Country Branding Campaign

Editorial Team -
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

Editorial Team -
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Interviews

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

Editorial Team -
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
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