An Insider’s Guide to Place Branding
Book | © 2021
How can we shape the identity and reputation of cities, regions and countries?
An Insider’s Guide to Place Branding (Springer, 2021) sets out to answer this question.
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.
This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
About the author
Florian Kaefer, PhD is the founder and editor of The Place Brand Observer, a leading knowledge hub on place brand strategy and location reputation, with a particular focus on talent attraction, fdi and economic development.
Over the last 8 years he has interviewed more than 250 location changemakers and champions of place brand leadership, many of whom are now part of the expert panel hosted by TPBO, with insights published here on PlaceBrandObserver.com.
Dr. Kaefer obtained his PhD in management communication from the Waikato University Management School in New Zealand. He holds a master’s degree in sustainable development (Exeter University, UK) and a bachelor’s degree in tourism management (Brighton University, UK).
He is the author of the book Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice (Springer, 2022).
Currently based near Zurich, Switzerland, Florian is also the founder of Sustainability Leaders United. As a management coach and public speaker he focuses on the links between sustainability, place brand strength and location reputation.
Interested in booking Florian as coach or speaker? Visit his Speaker Profile
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Bibliographic Information
Book Title
Sustainability Leadership in Tourism
Series Title
Publisher
Springer Cham
eBook Packages
Book Subtitle
Interviews, Insights, and Knowledge from Practice
Series ISSN
2662-2467
Number of Pages
XX, 640
Topics
Authors
Florian Kaefer
Series E-ISSN
Springer Cham
Edition Number
1
Copyright Information
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022