Simon Anholt
Insights by Simon Anholt, place brand expert and founder of the Good Country Index. Simon Anholt is the author of several books on place branding, and advisor on the image and reputation of countries and nations.
Simon Anholt
Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".
Good Country Index 2020: Simon Anholt Shares Key Insights
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
Simon Anholt on Competitive Identity and the Good Country
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...
Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.