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city brand

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

Place Rankings and Perception Surveys: How Credible, How Useful?

How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.

Peter Kjeldbjerg on How Struer Became The City of Sound

Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.

Barcelona City Performance, Brand Image and Reputation

Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

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