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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.

Cape Town: City Performance, Brand Strength and Reputation

Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.

Anholt-Ipsos City Brands Index 2020: Key Insights

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

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