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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.

City Reports

City reports: discover which cities are attractive to visitors, talent and investors, and how they are working to strengthen their identity and image through smart strategies and imaginative measures.

Cape Town: City Performance, Brand Strength and Reputation

Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.

Anholt-Ipsos City Brands Index 2020: Key Insights

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.

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