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city brand

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.

City Reports

City reports: discover which cities are attractive to visitors, talent and investors, and how they are working to strengthen their identity and image through smart strategies and imaginative measures.

Cape Town: City Performance, Brand Strength and Reputation

Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.

Anholt-Ipsos City Brands Index 2020: Key Insights

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

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