destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Chile: Reaching for the Stars with Astrotourism
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Rodney Payne on Tourism Sentiment Index by Destination Think
The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
Larissa Perdomo on Brand Uruguay and Country Branding
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.