- Introducing: World's Best in Place Branding -
destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
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Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Stella Kladou on How Culture Impacts City Branding
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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
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How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
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