- Introducing: World's Best in Place Branding -
Place Brand Consultants
Explore our interviews with place brand consultants, featuring experienced professionals with extensive expertise in the field. These consultants provide diverse perspectives and insights into the challenges and opportunities in place branding. Additionally, some of these experts are our impact collaborators and are featured in our Agency Showcase. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
TPBO -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Brian Richards on Place Branding Success Strategies and New Zealand
TPBO -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
TPBO -
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
TPBO -
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
TPBO -
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies
TPBO -
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
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