Interviews with consultants and agency leaders who advise cities, regions, countries and destinations on brand strategy, identity, research and marketing. The collection goes back to 2015 and includes, among others, Tom Buncle, Bill Baker, Jeremy Hildreth, Juan Carlos Belloso, Bernhard Klein, Gustavo Koniszczer, José Filipe Torres, Ben Knapp, Ryan Short, Andrew Hoyne and Steve Duncan.
The interviews look at how place brand projects work in practice: research and stakeholder involvement, strategy, design and implementation, and lessons from projects around the world. Some of the consultants are also part of our Partner Network.
Interviewees are nominated by peers and invited by TPBO. Background reading: place branding explained. More leaders from other fields: Who is Who.