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Scandinavia

Case Studies

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

TPBO -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Conferences

Nordic Place Branding Conference 2020 Webinar – Reflections

Florian Kaefer -
Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.
Conferences

Sneak Preview: Nordic Place Branding Conference 2020 in Oslo, Norway

TPBO -
Nordic Place Branding Conference 2020 is taking place in Oslo, Norway, April 2nd. We caught up with Future Place Leadership's Pärtel-Peeter Pere who tells us who should attend and why - how those in charge of fdi and talent attraction, place branding and destination branding will benefit.
Observations

What’s It Like Being a Digital Nomad in Stockholm, Sweden?

TPBO -
How good is Stockholm for digital nomads and e-ployees? Stockholm resident and globetrotter Julian Stubbs looks at the pros and cons of living in Sweden's capital.
Interviews

Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability

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Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Book Reviews

The Nordic Wave in Place Branding | New Book

TPBO -
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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