- Introducing: World's Best in Place Branding -
Scandinavia
What’s It Like Being a Digital Nomad in Stockholm, Sweden?
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How good is Stockholm for digital nomads and e-ployees? Stockholm resident and globetrotter Julian Stubbs looks at the pros and cons of living in Sweden's capital.
Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
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Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
The Nordic Wave in Place Branding | New Book
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Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media
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Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
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In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
TPBO -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
NEW: Story Competition!