Scandinavia

Oslo: City Brand, Positioning and Reputation

Oslo: how the city built its reputation, and how it is now taking ownership of its international story.

Stockholm: City Brand, Positioning and Reputation

Stockholm: from a city known for its beauty to one known for its start-ups, and its claim to be the capital of Scandinavia.

Copenhagen: City Brand, Positioning and Reputation

Copenhagen: known for livability and urban design, and promoted as part of a region that reaches into Sweden.

Denmark: Country Brand, Positioning and Reputation

Denmark: one national talent story, a capital region that reaches into Sweden, and what our interviews say about how the two fit together.

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.

Per Ekman on the Future of Place Brand and Identity Management

Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.

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