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Scandinavia

Interviews

Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability

TPBO -
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
City Profiles

Helsinki City Performance, Brand Strength and Reputation

TPBO -
Helsinki: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Helsinki's economic performance, its sustainability, brand strength and reputation.
Book Reviews

The Nordic Wave in Place Branding | New Book

TPBO -
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
Interviews

Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media

TPBO -
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Case Studies

Anna Gissler on How Stockholm Business Region Leads in Talent Attraction

TPBO -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
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