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Scandinavia

Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

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Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Case Studies

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
News

New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions

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Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.
Interviews

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

TPBO -
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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