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travel and tourism

Expert Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

TPBO -
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Expert Advice

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

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Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Expert Advice

Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?

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What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Case Studies

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

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Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Case Studies

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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