Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Bhutan
Explore Bhutan’s carbon-negative model, mindful travel policy, and community-driven tourism. A global leader in sustainability.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Hot Destinations in 2023 for Talent, Investors, Tourism
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Sustainability Awards: How Useful for Destination Branding?
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
David Downs on the Next Chapter of the New Zealand Story
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.