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Case Studies

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

TPBO -
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Expert Advice

Destination Recovery Strategies Post-Covid: Expert Advice

TPBO -
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

TPBO -
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
How-To Guides

How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two

TPBO -
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Expert Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

TPBO -
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Expert Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

TPBO -
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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