City branding case studies and examples were among the most popular articles published by The Place Brand Observer in 2015 – which is hardly surprising considering the growing competition between cities around the world for talent, investors, visitors and students. Alas, developing a feasible place brand strategy for cities, neighborhoods or urban regions isn’t easy.
The purpose of our case studies and examples of best practice is to help those in charge to know what to expect and what to ask for when dealing with city brand development.
Top 5 City Branding Case Studies
Here are our Top 5 2015 city branding case studies and examples:
For our latest city branding case study by David Ferreira, Jeannette Hanna and Malcolm Allan we visit the Canadian city of Mississauga. A compelling example of how a city brand can strengthen a place and rally its stakeholders around a common vision.
Brand consultant and former head of Tourism Vienna, Bernhard Klein, contributed a case study on the city destination branding of Vienna. His focus is on how the Austrian capital was positioned around the world as capital of culture.
Our most popular city branding case study in 2015 is by place brand strategist Juan Carlos Belloso. His description of the challenges involved in rebranding a city like Barcelona is invaluable not just for city managers and marketers, but for any professional charged with the challenging task of place branding.
Malcolm Allan sent us his case study on the brand development for the city region of Cork in Southern Ireland. A very comprehensive description of how to develop a city brand strategy together with the city’s main stakeholders.
London Bridge is an intriguing case study written by Malcolm Allan of UK-based place brand strategy consultancy PlaceMatters, and Donald Campbell, Place Marketing Manager of Team London Bridge.
- More case studies on the brand development and management of cities and destinations
- Latest insights and stories for city brand managers and marketers
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