Top 5 City Branding Case Studies and Examples in 2015

City branding case studies and examples were among the most popular articles published by The Place Brand Observer in 2015 – which is hardly surprising considering the growing competition between cities around the world for talent, investors, visitors and students. Alas, developing a feasible place brand strategy for cities, neighborhoods or urban regions isn’t easy.

The purpose of our case studies and examples of best practice is to help those in charge to know what to expect and what to ask for when dealing with city brand development.

Top 5 City Branding Case Studies

Here are our Top 5 2015 city branding case studies and examples:

Mississauga city brand bookHow to develop a city brand strategy – example Mississauga, Canada

For our latest city branding case study by David Ferreira, Jeannette Hanna and Malcolm Allan we visit the Canadian city of Mississauga. A compelling example of how a city brand can strengthen a place and rally its stakeholders around a common vision.

Learn more about how to develop a city brand strategy – example Mississauga


City destination Vienna - Bernhard Klein on brand image and managementCase study on the city destination branding of Vienna, Austria

Brand consultant and former head of Tourism Vienna, Bernhard Klein, contributed a case study on the city destination branding of Vienna. His focus is on how the Austrian capital was positioned around the world as capital of culture.

Learn more about the city destination branding of Vienna, Austria


Modern Image of BarcelonaCase study on the rebranding of Barcelona

Our most popular city branding case study in 2015 is by place brand strategist Juan Carlos Belloso. His description of the challenges involved in rebranding a city like Barcelona is invaluable not just for city managers and marketers, but for any professional charged with the challenging task of place branding.

Learn more about the rebranding of the city of Barcelona in Catalonia (Spain)


Cork Region City Branding - Brand CompassCase study on the city branding of Cork, Ireland

Malcolm Allan sent us his case study on the brand development for the city region of Cork in Southern Ireland. A very comprehensive description of how to develop a city brand strategy together with the city’s main stakeholders.

Learn more about the city brand development for Cork region


London Bridge place brand identity - marketing collateralCase study on the brand positioning of London Bridge

London Bridge is an intriguing case study written by Malcolm Allan of UK-based place brand strategy consultancy PlaceMatters, and Donald Campbell, Place Marketing Manager of Team London Bridge.

Learn more about the place brand strategy of London Bridge


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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!