Bogotá, the capital city of Colombia, is a vibrant metropolis renowned for its rich cultural heritage, diverse economy, and strategic importance in Latin America. The city is a hub of economic activity. Its industrial sector is diverse, encompassing manufacturing, food processing, and textiles, making it a key player in Colombia’s economic landscape.
But how does Bogotá perform in terms of economic performance, urban sustainability, livability, city brand strength, and reputation according to leading rankings and indices?
Let’s explore:
- Bogotá’s competitiveness and financial performance
- Its brand strength and global reputation
- How appealing it is for talent, investors, visitors, and locals
Economic Competitiveness
According to the Global Financial Centres Index 35, Bogotá ranks 117th overall, maintaining its previous position, which reflects stability in its financial services sector. Additionally, its GFCI Fintech rank is 114th, showing a decrease of 11 positions, indicating some challenges in the fintech sector.
In 2thinknow’s Innovation Cities Index 2022-2023, Bogotá ranks 251st, demonstrating significant improvement with a positive change of 42 positions. This highlights the city’s efforts in fostering innovation across various sectors, especially in technology and sustainability.
City Brand Strength and Reputation
According to the Brand Finance City Index 2023, Bogotá ranks 88th, indicating strong brand recognition on the global stage.
Resonance’s 2024 World’s Best Cities Report ranks Bogotá 81st overall, with specific scores as follows: Livability 88th, Lovability 48th, Prosperity 118th. The report praises its sustainability focus; notably, the city is aiming for net zero by 2050, developing its sustainable ‘slow’ fashion brand, and through the Séptima Green Corridor initiative, it strives to upgrade and integrate the city’s transport network.
How Appealing for Talent, Visitors, and Locals?
The Mercer Quality of Living City Ranking places Bogotá 129th, indicating room for improvement in quality of life. The Mercer Cost of Living Ranking ranks it 214th, showing a slight decrease of 9 positions, indicating a reasonable quality of life at a low cost compared to other major global cities, making the city ideal for startups and digital nomads.
Bogotá is home to several respected educational institutions. According to the Times Higher Education Ranking, Universidad Nacional de Colombia ranks within the 1201-1500 range, and the University of the Andes ranks within the 801-1000 range. The QS World University Ranking recognises Fundación Universidad De Bogotá-Jorge Tadeo Lozano within the 1201-1400 range, Universidad Nacional de Colombia at rank 219, and University of the Andes at rank 179.
Urban Sustainability
The Arcadis Sustainability City Index 2022 ranks Bogotá 78th overall, with specific ranks of Planet 20th, People 82nd, Profit 82nd. It is the only developing city to feature in the top 40 in the Planet ranking, despite struggling to improve the city’s and its population’s overall prosperity. The report regards the city as a model for other developing cities to follow.
Last updated in June 2024. Explore more city profiles here.
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Disclaimer: The information in this article is intended to provide a general overview of Bogotá’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, we are not responsible for any typographical errors or inaccuracies. The data is provided ‘as is’ without warranty of any kind. Users should verify any information before relying on it for decision-making purposes.
