Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review

Editorial Team -
Review of 'Innovating Talent Attraction: A Practitioner's Guide for Cities, Regions and Countries', by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.

Book Review: The Place Economy – Placemaking by Andrew Hoyne

Editorial Team -
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Editorial Team -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.

Top 5 Place Branding Books to Read in 2016

Editorial Team -
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.

Nation Branding: Concepts, Issues, Practice (2nd Edition)

Editorial Team -
Short introduction and summary of Nation Branding - Concepts, Issues, Practice (2nd edition) by Keith Dinnie - book published by Routledge, September 2015.

Marketing Places: Cities, States and Nations

Editorial Team -
A short review and summary of Marketing Places book by Philip Kotler, Donald Haider, Irving Rein, first published in 1993, and in a revised edition in 2002.

Rethinking Place Branding: Brand Development for Cities and Regions

Editorial Team -
Book review: Rethinking Place Branding: Brand Development for Cities and Regions by Mihalis Kavaratzis, Gregory Ashworth, Gary Warnaby (Springer 2015).

Book Review: International Place Branding Yearbook Series

Editorial Team -
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.

Destination Branding For Small Cities by Bill Baker: Book Review

Editorial Team -
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.

Recommended Books on Place Branding

Editorial Team -
Explore our collection of books on the art and practice of place branding, from leading scholars and practitioners around the world. Hand-picked by The Place Brand Observer's editorial team.

Public Diplomacy: New Dimensions

Editorial Team -
Book review on Public Diplomacy, New Dimensions & Implications by Nancy Snow. Introduces concept of new Public Diplomacy, and its links to nation branding.
12Page 2 of 2