type here...

CATEGORY

Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Marketing Places: Cities, States and Nations

TPBO -
A short review and summary of Marketing Places book by Philip Kotler, Donald Haider, Irving Rein, first published in 1993, and in a revised edition in 2002.
Book Reviews

Rethinking Place Branding: Brand Development for Cities and Regions

TPBO -
Book review: Rethinking Place Branding: Brand Development for Cities and Regions by Mihalis Kavaratzis, Gregory Ashworth, Gary Warnaby (Springer 2015).
Book Reviews

Book Review: International Place Branding Yearbook Series

TPBO -
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
Book Reviews

Destination Branding For Small Cities by Bill Baker: Book Review

TPBO -
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Book Reviews

Place Branding Bookshelf

TPBO -
Place branding is one of those terms which are often misunderstood. We recommend the following books for professionals or students interested in developing and...
1...456Page 5 of 6

Latest news

- Advertisement -spot_img

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

Quick Links

Copyright © 2023 TPBO. All rights reserved. Designed and developed by Aatoon