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CATEGORY

Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

The Place Economy Volume Two: A New Style of Placemaking Is Shaking Up Community Development Around the World

Florian Kaefer -
The Place Economy, Volume 2 - the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has changed since publishing The Place Economy number one.
Book Reviews

Brand Barcelona: New Book on Creating a City Identity

TPBO -
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Book Reviews

Imaginative Communities: How Cities, Regions and Countries Become Admired

Florian Kaefer -
Imaginative Communities: Admired Cities, Regions and Countries - the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and "place branding", illustrating and exemplifying what this is really about.
Book Reviews

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

TPBO -
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Book Reviews

8 City Marketing Trends and Developments to Watch

TPBO -
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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