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Book Reviews

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.

8 City Marketing Trends and Developments to Watch

City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).

Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review

Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.

Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review

Review of 'Innovating Talent Attraction: A Practitioner's Guide for Cities, Regions and Countries', by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.

Book Review: The Place Economy – Placemaking by Andrew Hoyne

Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
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