Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Editorial Team -
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Insights & Perspectives

Current State of Country Brands in Latin America: The Voice of the Protagonists

Editorial Team -
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Insights & Perspectives

Off Track, On Record: What the 2025 SDG Report Means for Places and Brands

Editorial Team -
Explore the 2025 Sustainable Development Report: global SDG progress, investment gaps, and place-branding insights for future-focused professionals.
Insights & Perspectives

America’s Best Cities 2025: Top 10, Trends, and Takeaways

Editorial Team -
Explore key insights from Resonance’s 2025 America’s Best Cities Ranking. Discover which American cities are perceived as top-performing.
Insights & Perspectives

From Conflict to Cuisine: New Perspectives on Place Branding – 2025 Research Insights

Editorial Team -
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Insights & Perspectives

FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table

Editorial Team -
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
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