Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial Team -
Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.
Insights & Perspectives

Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations

Editorial Team -
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Insights & Perspectives

Who Gets to Tell Africa’s Story? Thebe Ikalafeng on Narrative Sovereignty

Editorial Team -
Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.
Book Reviews

Behind the Scenes: Creating the Elgar Encyclopedia of City and Place Branding

Editorial Team -
Join us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.
Conferences

City Nation Place Global 2025: Notes from a First-Time Attendee

Editorial Team -
First-time attendee Nafisa Sharfi reflects on the City Nation Place Global conference in London, November 2025. Read her key takeaways.
Conferences

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Editorial Team -
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
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