Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Off Track, On Record: What the 2025 SDG Report Means for Places and Brands

Editorial Team -
Explore the 2025 Sustainable Development Report: global SDG progress, investment gaps, and place-branding insights for future-focused professionals.
Insights & Perspectives

America’s Best Cities 2025: Top 10, Trends, and Takeaways

Editorial Team -
Explore key insights from Resonance’s 2025 America’s Best Cities Ranking. Discover which American cities are perceived as top-performing.
Insights & Perspectives

From Conflict to Cuisine: New Perspectives on Place Branding – 2025 Research Insights

Editorial Team -
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Insights & Perspectives

FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table

Insight Partner -
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Insights & Perspectives

RepCore Nations 2025 Ranking: How the World Views Its Leading Economies

Editorial Team -
Summary of key insights from the RepCore Nations 2025 Ranking by Reputation Lab. Switzerland leads, USA’s reputation declines.
Insights & Perspectives

2025 IMD Competitiveness Ranking: Which Countries Lead – and Why

Editorial Team -
Discover the most competitive countries in 2025, according to IMD. Explore key trends, top performers, and why institutional agility drives success.
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