Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

The Key Trends Shaping Place Branding in 2025 – What Experts Say

Editorial Team -
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Insights & Perspectives

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

Insight Partner -
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Insights & Perspectives

The Power of Place: Lessons from the Sapphire Coast and Beyond

Insight Partner -
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Insights & Perspectives

Good Country Index 2024: Finland Leads, Followed by Sweden and Germany

Editorial Team -
Explore key insights from the Good Country Index 2024 by Simon Anholt. Discover which countries contribute the most to the global good.
Insights & Perspectives

Anholt Nation Brands Index (NBI) 2024: Key Highlights and Trends

Editorial Team -
Explore key insights from the Anholt Nation Brands Index (NBI) 2024: Japan, Germany, Italy and Switzerland lead the way.
Insights & Perspectives

The World’s Best Cities by Resonance: Benchmarking Urban Success in 2025

Editorial Team -
Explore key insights from Resonance’s 2025 World’s Best Cities Report. Discover which global cities are perceived as top-performing.
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