Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ben Knapp of Saffron Consultants on Placemaking and Place Branding

Editorial Team -
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
Interviews

Mike Fabricius on Africa, Destination Marketing and Place Brand Management

Editorial Team -
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Interviews

Natasha Grand on Creating Place Identity

Editorial Team -
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

Editorial Team -
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Interviews

Jesper Falkheimer on Place Branding, Media and Strategic Communication

Editorial Team -
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Interviews

Petra Trimborn on Destination Branding and Sustainability in Germany

Editorial Team -
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
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