Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Marcus Andersson on Talent Attraction and Place Attractiveness

Editorial Team -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Interviews

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

Editorial Team -
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Interviews

Aparna Sharma on Nation Branding in India

Editorial Team -
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Interviews

Tom Buncle on How to Succeed in Destination Branding

Editorial Team -
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
Interviews

Christophe Alaux on Place Marketing in France

Editorial Team -
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

Editorial Team -
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
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