Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ed Burghard on Brand USA and Strengthening Brand America

Editorial Team -
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

Editorial Team -
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Editorial Team -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Interviews

Magdalena Florek on City Branding and Destination Marketing

Editorial Team -
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Interviews

Maria Cristina Paganoni on City Branding and New Media

Editorial Team -
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Megan Epler Wood on Pioneering Ecotourism and Championing Tourism Sustainability

Editorial Team -
Megan Epler Wood, founder of the International Ecotourism Society, on why ecotourism has to work as commerce before it can work as conservation, and why sustainable infrastructure is the field's most urgent gap.
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