Country ShowcaseNew Zealand
Aotearoa New Zealand is a young nation with bold ideas and a reputation for delivering innovative solutions with a strong focus on care for people and place. The country thinks differently, combining curiosity, creativity, and practicality to achieve remarkable things for its size.
The nation has a rich legacy of world-changing solutions and ingenious inventions that stem from a tradition of curiosity and challenging the status quo. Innovation in emerging industries has moved New Zealand on from its agricultural heritage with transformative thinking across AgriTech, biotechnology, creative industries, food and beverage, manufacturing, education, tourism, healthcare, sustainability, and more.
Curious about how New Zealand performs in global rankings and why it is considered an excellent place for business? Join us for an in-depth exploration of global reports, studies, and rankings on the country’s performance, brand image, and reputation.
Last updated 2024
What Sets New Zealand Apart
In Māori, there is a whakataukī (proverb) – kia whakatōmuri te haere whakamua. I walk backwards into the future with my eyes on the past.
This demonstrates how New Zealand’s history has shaped its people and behaviour.
From women's suffrage to pioneering energy from fission, New Zealand’s innovation is driven by care for people, places, and the planet. New Zealand’s story is grounded in the moments that have shaped the country.
Global research conducted by New Zealand Story identified the combination of ‘care’ and ‘ingenuity’ as unique to New Zealand. When tested with an international audience, these concepts showed that New Zealand is one of a few countries that can credibly hold these as their own.
Doing Business in New Zealand
New Zealand is a stable and dependable business environment. It’s one of the safest, least corrupt places in the world to do business with a progressive regulatory environment that can quickly adapt to the needs of industry.
The nation is ranked second in the world on the EIU Democracy Index and third in the world for corruption transparency – integrity is something New Zealanders take seriously in all they do.
Resources
Behind the Scenes
David Downs, (former) CEO of New Zealand Story Group, shares New Zealand’s post-pandemic country branding strategy, including the opportunities for visitors, students, talent and businesses. Downs discusses his ambitions to build upon New Zealand’s legacy as a clean and pure nation and ambition of becoming one of the best and safest countries in the world for investment and living.
