Belgium
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Ghent – City Performance, Brand Strength and Reputation
Explore how Ghent performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Belgium – Country Performance, Brand Strength and Reputation
Summary of global rankings on Belgium’s economic performance, its sustainability, soft power, country brand strength and reputation.
Brussels – City Performance, Brand Strength and Reputation
How Brussels performs in terms of economic competitiveness, city brand strength, sustainability and reputation, according to global rankings.
Robert Govers
Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Peter De Wilde of VISITFLANDERS on the Future of Tourism, Purposeful Marketing and Sustainable Destinations
Peter De Wilde, then CEO of VISITFLANDERS, on the shift from 'more' to 'better', the flourishing destination concept behind Travel to Tomorrow, and measuring resident sentiment rather than arrivals alone.