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Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
TPBO -
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
TPBO -
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report
Florian -
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Destination Brand Personality: Why It Matters and How to Build It
TPBO -
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
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