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Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.

How-To Guides

How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two

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In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Expert Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Expert Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Expert Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Expert Advice

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

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Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Expert Advice

Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?

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What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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