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Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations
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While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
Overtourism: How Does it Affect Destination Reputation and Competitiveness?
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Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Promoting Destination Turkey in Israel: Lessons Learned
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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Gregory Pomerantsev on Aviation, Travel and Place Branding
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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
7 Placemaking and Visitor Experience Lessons from Eastern Europe
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Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
The Evolution of Destination Branding: Implications for Tourism Managers
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Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
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