Los Angeles City Performance, Brand Strength and Reputation

Los Angeles is famous for its entertainment industry and Mediterranean climate, but it is much more than just that. As one of the largest North American cities, it is home a leading port, among the busiest in the United States. But how attractive is Los Angeles for investors, talent, visitors and digital nomads? How strong is its brand strength and reputation? Let’s explore deeper how Los Angeles positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Los Angeles’s competitiveness and financial performance
  • Los Angeles’s brand strength and global attractiveness
  • Liveability: Los Angeles’s appeal for digital nomads and locals

Los Angeles’s competitiveness and financial performance

How attractive is Los Angeles as a place to work and do business? 

The Global Financial Centres Index 34 ranks Los Angeles 6th, positioning the same as the previous ranking. It is currently sitting between San Francisco (5th) and Shanghai (7th). The city holds a strong standing in the following areas of competitiveness: Human Capital (10th), Reputational & General (10th), Business Environment (10th), Infrastructure (15th), and Financial Sector Development (9th). It also performs very well in the following industry sectors: Professional Services (8th), Government & Regulatory (10th), Finance (12th), Trading (3rd), Investment Management (10th), Insurance (7th), Banking (9th). San Francisco holds the second place in the North American region, sitting right behind New York City.

According to 2thinknow’s Innovation Cities Index 2022-2023 Los Angeles ranks 6th, a jump of 14 positions from the previous ranking. The city now sits in between Singapore (5th) and Boston (7th).

Los Angeles’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Los Angeles

Resonance’s 2023 World’s Best Cities Report ranks Los Angeles 15th, sitting in between Berlin (14th) and Chicago (16th). It ranked in the following in the Place Power Highlights: 4th in Google Search and 6th in University.

Kearney’s 2023 Global Cities Report ranks Los Angeles 8th, falling two positions compared to last years’ publication. Moreover, Los Angeles positions 42nd in the Global Cities Outlook ranking, a jump of 13 positions from the previous ranking.

The comprehensive ranking of the Global Power City Index ranks Los Angeles 21st. In terms of function-specific rankings, the city ranks 17th in terms of Economy, 3rd in R&D, 27th in Cultural Interaction, 44th in Livability, 36th in Environment, and 26th in Accessibility. Moreover, Los Angeles ranks 10th for Variety of Workplace Options, 5th for Winners of Prizes in Science and Technology, and 4th for Average Driving Speed. Lastly, Los Angeles positioned 25th in the Highly-skilled Workers, 19th in the Corporate executive, 42nd in the Resident and 37th in the Tourism categories.

According to Brand Finance’s City Index 2023, Los Angeles ranks 4th in the global ranking with a score of 78.6/100, sitting in between Paris (3rd) and Sydney (5th).

Livability: Los Angeles’s appeal for digital nomads and locals

Which aspects of Los Angeles’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Los Angeles 70th ahead of Prague (71st), but below Atlanta (69th). The Mercer Cost of Living Ranking ranks Los Angeles 11th, sitting in between Nassau (10th) and Shanghai (12th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Los Angeles ranks 28th out of 56 global cities. It currently sits between Sydney (27th) and Munich (29th).

The Arcadis Sustainability City Index 2022 ranks Los Angeles 14th overall, sitting in between Glasgow (13th) and New York (15th). Los Angeles’s pillar rankings are the following: Planet 16th, People 40th, Profit 19th. The city ranks highest on transport, education, Wi-Fi, public policy, connectivity, ease of doing business, green finance, and job quality.

Lastly, Los Angeles is home to some of the best universities in the world. According to The Times Higher Education ranking, UCLA ranks 18th, and USC 74th. The QS World University ranking positions UCLA in 29th and USC does not rank within the top 100.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

Enjoyed our summary of global rankings and indices on Los Angeles’ economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


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